Client work
Explore how we turn strategy into momentum through growth, visibility, and high-impact communications.
Business, Brand, & Executive Visibility
Spyke Games
Positioning to be a Unicorn From Day One
When Spyke Games CEO Rina Onur Sirinoglu prepared to raise capital for her next venture, the stakes were high and the timeline was tight. Having previously partnered with Outfront founder Nicole DeMeo on the growth of Peak Games, later acquired by Zynga for $1.8B, Rina brought Outfront in to co-create Spyke’s brand, positioning, messaging, and go-to-market narrative ahead of a historic $55M seed round led by Griffin Gaming Partners.
With the game not yet officially launched, the story had to be exact.Through deep research, strategic positioning, and precise media timing, we positioned Spyke as a “unicorn in the making” from day one.
Within 24 hours of announcement, Spyke generated 84 articles, including coverage in Reuters, TechCrunch, Forbes, and VentureBeat, ultimately surpassing 100+ original pieces of global media coverage. The raise broke records for a female CEO in Turkey and for social mobile gaming, and Entrepreneur Magazine later featured the work as a business case study.
The result: market credibility, momentum, and visibility that matched the ambition behind the company.
Redfin
Turning Consumer Intent Into a New Advertising Platform
As Redfin grew into one of the most widely used real estate platforms in the country, the opportunity extended beyond helping people search for homes, rent apartments, sell properties, and invest in real estate. With 40 million users actively navigating major life and financial decisions, Redfin saw the potential to build an entirely new revenue stream around one of its most valuable assets: audience intent.
Outfront partnered with Redfin to help define that opportunity through market research, strategic positioning, and messaging. The challenge was to translate a large consumer audience into a differentiated advertising platform, one that could clearly demonstrate why Redfin’s data, timing, and context gave brands access to high-value customers before competitors even knew they were in-market.
The result was the Redfin Real Estate Advertising Network, a five-platform offering spanning Redfin, Rentals.com, Rent.com, ApartmentGuide.com, and WalkScore.com. Outfront helped articulate how the network uniquely connects brands with 40 million upwardly mobile consumers at key moments in their buying journey, combining national scale with hyper-local targeting in a brand-safe environment.
Using sophisticated intent signals, the network enables advertisers to reach “homebuyers” and “movers” buying, selling, and investing across multiple properties. The result was a compelling new business narrative that positioned Redfin not only as a real estate platform, but as a powerful media and data business with unique access to high-value audiences.
Accenture
From low awareness to market leadership
While leading global messaging work for Hewlett-Packard, Nicole DeMeo and Jeanine Moss were brought in to develop positioning and messaging for a multi-million-dollar HP-Accenture strategic alliance.
Following the success of that engagement, Accenture invited Outfront to support corporate strategic positioning and messaging for its Technology Consulting Division and more than ten major practice areas. Our work spanned brand and platform messaging across IT Strategy, Workplace Technology, Network Transformation, Compliance, Security, CIO/CMO Collaboration, Sales Transformation, and Green IT.
Each engagement began with rigorous competitive analysis and primary and secondary research to understand the broader business ecosystem, culminating in brand strategy frameworks, messaging architectures, and practical guides adopted by thousands of Accenture professionals worldwide.
Booz Allen Hamilton
Applying Deep Expertise to New Markets
As a century-old management consulting firm deeply embedded in U.S. government work, Booz Allen Hamilton brings extraordinary data, intelligence, and analytical capabilities to some of the world’s most complex challenges.
While on assignment at the Department of Defense, Outfront partnered with Booz Allen to help articulate and elevate these capabilities for both government agencies and Fortune 100 organizations. Our work focused on branding, thought leadership, and strategic messaging across a wide range of enterprise and public-sector platforms, including Enterprise Intelligence, Crisis Response, Human Capital Management, mHealth, Translational Research, and Cyber Solutions.
We developed integrated messaging frameworks tailored to different audiences and staff hierarchies, producing white papers, speeches, presentations, videos, and content programs that translated deep technical expertise into clear, compelling narratives. The result was a stronger, more coherent expression of Booz Allen’s innovation leadership and impact across government and commercial markets.
Jennifer Kenny
Clarifying Executive Value for the C-Suite and Boardroom
With deep innovation credentials and proven results for organizations such as SRI International and Toyota Autonomous Vehicles, Jennifer Kenny had no shortage of capability - but needed a clear, compelling way to articulate her value at the enterprise and board level.
Outfront partnered with Jennifer to distill her expertise into a focused personal brand and executive messaging strategy, drawing on decades of experience shaping the brands of influential leaders - from Steve Jobs to Carly Fiorina - and advising organizations across industries and scale.
Together, we created a cohesive executive brand foundation, refined her narrative, and developed a website that clearly communicates how she drives profitable, customer-centric innovation in complex technical environments. The result positioned Jennifer for higher-impact enterprise engagements, expanded C-suite advisory work, and readiness for public company board opportunities - elevating her presence to match the caliber of her work.
High Impact Communications
Griffin Gaming Partners
Positioning a Category-Defining Fund at a Pivotal Moment
When Griffin Gaming Partners, the world’s most influential venture fund dedicated exclusively to gaming, prepared to announce its oversubscribed $750M Fund II, the moment required more than a standard fund launch. With decades of experience backing category-defining platforms like Discord, AppLovin, Forte, and Spyke Games, the firm was poised to reach $1B in assets under management - a defining milestone for the global gaming ecosystem.
Outfront partnered with Griffin at this inflection point to shape the fund’s positioning, messaging, and announcement strategy, aligning the narrative to Griffin’s long-term vision and influence across gaming and Web3.
Operating in a dramatically changed media landscape, we conducted strategic research, engaged the firm’s broader brand ecosystem, and carefully curated relationships with key journalists to carry the story with depth and credibility.
The result was sustained, high-impact coverage across Bloomberg (print and broadcast), Forbes, Fortune, VentureBeat, The Hollywood Reporter, CoinDesk, and more than 60 additional outlets—driving awareness among LPs, founders, and the global gaming community. Built on a strong strategic and narrative foundation, Griffin’s communications continue to support ongoing momentum and market leadership.
The September 11th Fund
Rebuilding Trust in a Time of National Crisis
Created on the day of the attacks by The New York Community Trust and United Way of New York City, The September 11th Fund faced an extraordinary challenge from the start: how to meet urgent needs in an atmosphere of grief, fear, scrutiny, and constant public pressure. The work required more than compassion. It required clarity. Even the most basic terms - victim, family, and community - had to be carefully defined in order to guide eligibility, aid, and public understanding in one of the most emotionally charged moments in recent history.
Leading communications for the Fund, Outfront Solutions directed a three year program serving affected individuals, nonprofit partners, and a global crisis communications plan to withstand daily attacks on the Fund’s programs. The turning point was precision and transparency. By gathering information and reporting weekly on how much money had been raised and how it was spent, the Fund established an unprecedented standard for charitable accountability.
That disciplined approach helped counter misinformation, answer criticism with facts, and gradually shift public sentiment. What began as intense skepticism and negative coverage evolved within six months into a more positive reputation grounded in trust, service, and results.
Over 12 months, we helped support one of the largest disaster relief efforts in U.S. history, with $535 million raised for cash assistance, employment support, health care, and mental health, not only reinforcing the Fund’s role in relief and recovery, but also supporting people’s belief in charitable giving.
The Fund’s Final Report was created to share the thinking, efforts and results, and earned the Gold Award from The International ARC Awards for design, writing and creativity.
New York City
Using Tourism to Drive Economic Revitalization
Before New York City became one of the world’s leading travel destinations, it faced a broader economic challenge: how to restore energy, demand, and confidence across the city. Tourism was not viewed simply as a promotional function, but as a powerful engine of economic development, one capable of stimulating spending, supporting local businesses, and helping revitalize the city at scale.
On assignment with the New York Convention & Visitors Bureau, Outfront worked in close partnership with Mayor Giuliani’s office, business improvement districts, and leaders across the tourism ecosystem, including hotels, theaters, restaurants, transportation agencies, and major attractions. The task was to create programs that would not only attract visitors, but also strengthen the economic infrastructure tied to tourism.
Together, we developed and promoted high-impact initiatives including Restaurant Week, Fashion Week, the Fun Pass, Peak Season Hotel Hotline, Big Apple Greeters, New York for a Song, and the “Best of Two Worlds” partnership with Disney World. Our work also included immersive, on-the-ground media strategy and global tourism engagement, from police ride-alongs to hosting the International Pow Wow Convention for 5,000 tour operators and 500 journalists.
These efforts contributed to one of the most significant tourism growth stories in the country. Visitor volume grew from 25 million in 1990 to an officially reported 37.4 million by 2000 - roughly 50% growth in a decade.
Turkey
Changing the Narrative on an Overlooked Growth Market
Turkey had the fundamentals of a high-growth digital commerce market, but global investors did not yet see it that way. The challenge was not simply visibility. It was perception. Before investors could fully understand the scale of the opportunity emerging from the region, they needed a clearer view of why Turkey itself mattered.
Outfront was brought in to help shape that story. Working directly with leadership and investors, we developed a strategic positioning framework that presented Turkey as a high-growth e-commerce market at the crossroads of Europe, the Middle East, and Central Asia. We built the core narrative, created the messaging architecture, and developed a data-driven infographic that translated demographic strength, digital adoption, and market momentum into a compelling investment thesis.
Rather than telling a broad country story in isolation, we connected Turkey’s macro opportunity to the kind of companies the market could produce. This gave investors a clearer lens through which to understand the country not as an outlier, but as an emerging center of global commerce.
The result was a stronger, more credible narrative for Turkey’s digital economy—one that helped educate investors, generate media attention, and shift the conversation from geographic skepticism to strategic opportunity. What had been underestimated became newly legible: Turkey was not a peripheral market, but a serious growth story.
Scaling and Growth
Ava Community Energy
From Low Awareness to Market-Wide Momentum
When Ava Community Energy launched in 2023 - emerging from the expansion and rebrand of East Bay Community Energy - the organization faced an unusually complex communications challenge.
As a Community Choice Aggregator (CCA) serving 16 jurisdictions across the Bay Area, Ava operated in a landscape of low brand awareness, widespread confusion about CCAs, record-breaking PG&E rate increases, and real financial strain for customers - nearly a quarter of whom were behind on their energy bills.
Outfront was brought in to build recognition and understanding for a brand that was largely invisible despite its critical role in accelerating California’s transition to clean energy. We designed and executed a year-long, AI-informed awareness and education campaign, using data to identify the topics Ava’s customers were actively engaging with and translating those insights into messaging, creative, and omnichannel media strategy.
In partnership with Celery Design, we built campaign experiences, defined conversion events, and launched hyper-local campaigns across search, paid social, direct mail, local news, out-of-home, and Bay Area Rapid Transit placements, achieving 80% market reach ahead of schedule.
Within the first month, Ava-branded traffic overtook the legacy EBCE name, site users increased by 28.6%, organic search rose 17%, and brand-name PPC delivered a 17.59% click-through rate, nearly nine times the industry norm.
The result: a previously invisible public-energy provider gained recognition, trust, and momentum across its service area.
NDS Cognitive Labs
Creating the Brand Foundation for Global Expansion
When founders Gustavo and Ricardo Pares set out to position Mexico as a global technology powerhouse, they had already built something substantial: a proprietary community of more than 20,000 technology professionals, deep expertise in AI-powered chatbots, and a thriving software development practice. What NDS Cognitive Labs needed next was clarity and credibility at a global level.
Outfront partnered with NDS to define a cohesive brand strategy, positioning, and messaging program, while building the go-to-market foundation for U.S. and international expansion. Working across remote teams in Mexico and the U.S., we co-created a new digital presence, sales enablement materials, AI-powered marketing campaigns, and a focused business development engine designed to drive growth and valuation.
The results were immediate and measurable: triple-digit growth across key areas, expansion into the U.S., Mexico, and Spain, and marquee clients including fintech unicorn Clip, McKinsey, and leaders across finance, manufacturing, ecommerce, and analytics. Today, NDS continues to scale with increasing valuation and global visibility, advancing its original vision of putting Mexico firmly on the global technology map.
Trendyol
The Story Behind Turkey’s First Decacorn
Trendyol had a strong business, but that alone was not enough. At the time, Turkey was not widely understood by global investors as a high-growth e-commerce market, which meant Trendyol’s potential risked being undervalued.
What needed to be done was clear: establish Trendyol’s leadership while also educating investors on why Turkey itself represented a compelling digital commerce opportunity.
Working directly with the female CEO and investors, Outfront developed a strategic positioning framework that placed Turkey at the crossroads of Europe, the Middle East, and Central Asia, and presented it as a high-growth e-commerce market with outsized potential. We built the core narrative, created the messaging architecture, and designed a data-driven infographic that made the market opportunity tangible and clearly showed Trendyol’s leadership within it.
This approach helped shift the conversation from skepticism about geography to confidence in market potential. The campaign generated investor understanding, put both Trendyol and the broader Turkish digital economy on the global map, and gave the company a stronger platform for growth.
Over the following decade, Trendyol scaled into one of the largest e-commerce platforms in the region. In 2021, after a $1.5 billion investment round led by General Atlantic and SoftBank Vision Fund 2, Trendyol was valued at $16.5 billion, becoming Turkey’s first decacorn.
Outfront helped shape the early strategy, story, and visual narrative behind that rise.
Muir Equity + Outfront Solutions
Capital and growth, aligned
Outfront Solutions and Muir Equity built a strategic partnership around a simple belief: when clients are better served, everyone benefits. Muir brings growth capital, operational insight, and a model designed to help lower middle-market business owners sell a portion of their company now, grow with less personal risk, and exit later at a higher valuation. Outfront brings the growth and momentum engine, strategy, positioning, messaging, communications, and market-facing execution that help businesses scale with clarity and confidence.
The partnership creates a more complete path forward for founders and owners. Many of Paul White’s clients need sharper strategic focus, stronger positioning, and the kind of growth support that accelerates visibility, traction, and enterprise value. Many Outfront clients, in turn, reach the point where growth capital and an experienced investment partner are essential to what comes next. Together, Muir Equity and Outfront connect capital with growth strategy in a way that strengthens both.
Rather than operating in separate lanes, the two firms combine complementary strengths to help clients build value, move faster, and create more opportunity over time. It is a partnership grounded in shared philosophy, practical alignment, and a commitment to helping clients grow better, smarter, and with greater momentum.
