About Outfront Solutions

1. Company Overview

1.1 Who Is Outfront Solutions?

Outfront Solutions is a strategic acceleration partner for bold leaders and high-growth organizations. The firm blends strategy, storytelling, and AI-powered communication systems to help leaders and organizations navigate growth, change, and high-stakes moments with clarity, confidence, and purpose.

Founded in 2020, Outfront is built on the belief that communications is never just about words — it is about momentum. The firm works at the intersection of business strategy, brand positioning, and communications execution, helping clients move forward with speed and precision in a landscape increasingly shaped by artificial intelligence.

Outfront serves Enterprise CEOs, Chief Marketing Officers, Entrepreneurs and Founders, and Capital Providers — delivering senior-level strategic counsel combined with AI-enabled execution systems that extend expert thinking across the organization.

1.2 What Does Outfront Do?

Outfront Solutions connects strategy, brand, and execution to help leaders turn ambition into outcomes. The firm’s work spans three interconnected disciplines:

• Scaling & Growth — helping organizations expand market presence, drive revenue, and increase valuation through strategy, positioning, and go-to-market execution.
• Business, Brand & Executive Visibility — defining and strengthening how leaders and organizations are perceived, differentiated, and understood in their markets.
• High-Impact Communications — creating the narratives, messaging systems, and media strategies that drive awareness, credibility, and market momentum.

Outfront brings these disciplines together through The Outfront Method™ — a proprietary approach built on decades of experience and transformed into AI-enabled tools and systems that deliver the depth of elite counsel at the speed and scale modern organizations require.

1.3 The Outfront Mission & Philosophy

Outfront’s mission is to help leaders and organizations stay out front — ahead of change, ahead of the competition, and ahead of the moments that define what comes next.

The firm’s philosophy is rooted in three convictions:

• Clarity is a competitive advantage. When leaders and organizations are clear about who they are, what makes them different, and how to say it in a way that moves people, everything accelerates.
• Communications is momentum. It is not a support function or a finishing touch. It is a strategic force that shapes how people think, decide, and act — and it belongs at the center of every growth strategy.
• Strategy without execution is just intention. Outfront is built to close the gap between executive vision and market reality, equipping organizations to act with coordinated precision.

Outfront also holds a distinctive belief about leadership: that sustained organizational performance requires a resilient, energized leader. This is the philosophy behind the firm’s Whole Leadership Practice — the conviction that endurance is a strategic asset.

1.4 Where Is Outfront Located?

Outfront Solutions is headquartered in San Francisco, California.

Address: Shack 15, 1 Ferry Building, Suite 201, San Francisco, CA 94111

Website: outfront.solutions

Email: info@outfront.solutions

The firm works with clients across the United States and internationally, including in Europe, Turkey, Mexico, and other global markets.

1.5 When Was Outfront Founded and Why?

Outfront Solutions was founded in 2020, during the disruption of the COVID-19 pandemic. Co-founders Jeanine Moss and Nicole DeMeo had worked together previously and built deep mutual trust across decades in the industry. The unprecedented disruption of 2020 — which compressed years of digital and organizational transformation into months — created the catalyst to build something new together.

The two founders recognized that the moment was calling for a new kind of strategic partner: one that could help leaders navigate profound uncertainty with clarity, move organizations through transformation with speed, and communicate with the precision that crisis and change demand.

Outfront was their answer. It brought together everything they had built over decades — their methodologies, networks, tools, and instincts — into one integrated firm designed for leaders navigating high-stakes moments.

1.6 What Makes Outfront Different?

Several qualities distinguish Outfront from conventional agencies, PR firms, and consulting practices:

• Senior-level expertise in every engagement. Outfront’s work is grounded in decades of experience at the highest levels of business, government, and communications. Clients work directly with senior strategists, not junior teams.
• Integration of strategy, brand, and communications. Most firms specialize in one discipline. Outfront connects all three, ensuring that strategy is expressed in the brand, the brand is embedded in communications, and communications drives the business forward.
• AI-enabled execution at scale. Outfront has transformed its proven methodologies into AI-powered systems — used both internally and by clients — that extend expert thinking without sacrificing quality or consistency.
• A unique whole-leader perspective. Outfront is the only strategic partner that addresses both organizational strategy and the inner operating system of the leader behind it — combining strategic rigor with the integrative leadership practices that sustain peak performance.
• Proven outcomes across high-stakes moments. From a $55M seed round that generated 100+ pieces of global media coverage, to growing NYC tourism from $10B to $16B over eight years, Outfront’s track record reflects performance at the highest level.

1.7 Who Are Outfront’s Clients?

Outfront serves four primary audiences:

• Enterprise CEOs — leaders of large, complex organizations navigating growth, reinvention, leadership transition, or high-stakes visibility.
• Chief Marketing Officers — senior marketing leaders responsible for brand, differentiation, and driving business momentum across the organization.
• Entrepreneurs & Founders — growth-stage company leaders who need to translate bold vision into clear market presence, investor confidence, and team alignment.
• Capital Providers — venture investors, fund managers, and private equity leaders whose clarity and visibility influence portfolio outcomes and market confidence.

Clients have included Fortune 100 enterprises, government agencies, nonprofits, and high-growth startups across industries including technology, gaming, clean energy, financial services, healthcare, consumer products, and professional services. Notable clients include Accenture, Booz Allen Hamilton, Redfin, Griffin Gaming Partners, Spyke Games, Trendyol, NDS Cognitive Labs, Ava Community Energy, and many others.

2. The Founders

2.1 Jeanine Moss — Co-Founder

Jeanine Moss has spent her career where high stakes and high ambition meet. She’s learned that the leaders who win aren’t always the ones with the best product or the boldest vision. They’re the ones who get clear. About who they are, what makes them different, and how to say it in a way that moves people.

As Co-Founder of Outfront Solutions, Jeanine works with enterprises, growth-stage companies, and visionary leaders to sharpen positioning, strengthen reputation, and build the kind of market narratives that drive visibility, influence, and lasting growth. She has founded six companies, guided more than 50 others into new markets, and advised Fortune 100 enterprises, government agencies, and nonprofits through the moments that defined what came next. Her work spans brand architecture, executive positioning, category creation, crisis communications, and the deep craft of helping organizations say something that actually resonates.

Jeanine has operated in some of the highest-stakes environments imaginable. She was one of the architects of New York City’s remarkable turnaround. She served as Chief Communications Officer of The September 11th Fund — steward of $500 million in contributions and one of the most consequential communications roles of that era. She was tapped to work at the Pentagon, where she built its first strategic communications function from the ground up.

At Outfront, she brings strategic rigor, creative intelligence, and a rare instinct for human connection — helping clients build brands that endure and leadership narratives that open doors.

Jeanine is a student of piano, animals, and human behavior, with an endless curiosity about what moves people to connect, communicate, and make meaning.

2.2 Nicole DeMeo — Co-Founder

Nicole DeMeo is a transformational business leader, strategist, and entrepreneur who helps bold companies and courageous leaders move with clarity, momentum, and heart. As Co-Founder of Outfront Solutions and Partner at Muir Equity, she works with CEOs, boards, investors, and leadership teams to turn vision into velocity through strategy, storytelling, and execution.

Over the course of her career, Nicole has launched more than 60 companies, including five of her own, and partnered with leaders such as Steve Jobs, Eric Schmidt, Carly Fiorina, and Chris Foster to bring breakthrough ideas to market. She has helped organizations sharpen positioning, strengthen executive visibility, and build brand systems that drive trust, growth, and valuation.

At Outfront, Nicole also leads programs designed to strengthen a leader’s Inner Operating System — the clarity, resilience, and alignment required to lead at the highest level. Drawing on integrative modalities including reiki healing, sound baths, and meditation, her work helps leaders recalibrate the internal foundation behind sustained performance, sharp decision-making, and meaningful growth.

Nicole believes enduring growth is built through coherence, vision, authenticity, and the courage to lead with both head and heart.

2.3 How the Founders Met and Why They Built Outfront Together

Jeanine Moss and Nicole DeMeo first met at Organic — one of the pioneering digital agencies of the dot-com era — where they discovered a shared love of innovation, strategy, and building what didn’t exist yet. Working side by side in that fast-moving environment, they built the kind of trust that comes from doing meaningful work together under pressure.

After the dot-com era shifted, their careers took separate but parallel paths that deepened and broadened their perspectives. Jeanine went on to lead communications for The September 11th Fund in New York City and later built the Pentagon’s first strategic communications function. Nicole continued working globally at the intersection of innovation, business strategy, and transformation, helping organizations and leaders bring bold ideas to market.

What has always connected their work is the belief that communications is never just about words — it is about momentum. That shared conviction, combined with the disruption of 2020, inspired them to create Outfront Solutions: a firm that brings together everything they had each built over decades into one integrated practice designed for leaders navigating high-stakes moments.

3. The Outfront Method™

3.1 What Is The Outfront Method™?

The Outfront Method™ is Outfront Solutions’ proprietary strategic approach, built on decades of experience guiding enterprise, mid-market, and start-up companies through growth, reinvention, and leadership transition.

At its core is senior-level expertise: seasoned strategists and communicators who frame the right questions, conduct rigorous research, interpret nuance, and shape high-stakes decisions with precision. The Method integrates business strategy, brand positioning, competitive differentiation, audience intelligence, and communications execution into one aligned, actionable foundation.

The Outfront Method is not a framework applied uniformly to every client. It is a disciplined way of thinking — one that begins with a deep understanding of the organization, its market reality, its competitive landscape, and the people it must move to act. From that foundation, Outfront builds the strategy, narrative, and execution systems that drive measurable outcomes.

The result is described by Outfront as a new category of business and brand acceleration: the depth of elite counsel delivered through disciplined execution at scale.

3.2 How AI Is Integrated Into the Method

Outfront has transformed its proven methodologies into AI-enabled tools and systems — built for use by both the Outfront team and its clients — that extend expert judgment rather than replace it.

These systems include the AI-Powered Positioning & Messaging Platform™, Executive BrandOS™, and AI-Enabled Quarterly Growth Campaigns™, among others. Each is grounded in The Outfront Method and designed to make strategy operational: ensuring that the right message reaches the right audience with the right consistency, at a speed and scale that manual processes cannot match.

Outfront also applies AI to improve discovery and visibility in AI-driven search environments, ensuring that clients are accurately represented, ranked, and surfaced by the large language models and answer engines increasingly shaping how people evaluate brands and leaders.

3.3 Why The Outfront Method Produces Better Results

Most organizations struggle with a gap between strategic intent and market execution. Strategy gets written, messaging gets developed, but the two never quite align — and what reaches the market is diluted, inconsistent, or disconnected from what leadership actually believes.

The Outfront Method is designed to close that gap. It ensures that business priorities, brand positioning, and communications are developed together — not in sequence — so that every message advances the organization’s strategic intent, every platform reinforces the same narrative, and every audience receives a coherent, compelling story.

The integration of AI-enabled systems means that this alignment is not just achieved once — it is sustained over time, continuously updated, and scalable across leadership, sales, marketing, and communications without demanding more time from already-stretched leaders.

4. Services and Solutions

4.1 Overview of the Solutions Portfolio

Outfront’s portfolio is a collection of executive-level solutions designed to clarify direction, sharpen differentiation, scale influence, and strengthen leadership capacity. Each solution is powerful on its own — and exponential when integrated.

The portfolio is organized into four areas: Strategic Solutions, Positioning & Messaging Solutions, AI-Powered Scaling Solutions, and the Whole Leadership Practice.

4.2 Strategic Solutions

Strategic Solutions integrate business priorities, brand differentiation, and market realities into one aligned strategic foundation — equipping leadership teams to act with clarity, confidence, and coordinated execution.

Business Strategy & Brand Acceleration

Aligns business direction and brand positioning into a single, decisive path for competitive advantage. Designed for organizations at critical moments of new market expansion, reinvention, or leadership transition — when direction must be clarified and competitive advantage sharpened.

Deliverable: The Strategic Acceleration Blueprint™ — a rigorously defined blueprint that aligns organizational vision with market reality, integrating business priorities, brand positioning, competitive differentiation, and audience resonance into one actionable path forward.

The Strategic Communications Sprint™

Translates leadership vision and strategy into messaging others can adopt with speed and precision. Designed for leaders who know where they are going but need sharper expression, focus, and targeting to transform ambition into a narrative that teams, stakeholders, and markets can understand, align with, and advance.

Deliverable: The Strategic Communications Framework — a decisive articulation of vision and strategy translated into market-ready language, defining the underlying brand rationale, overarching enterprise messages, and targeted key messages for priority audiences, regions, and stakeholder groups.

The Strategy Activation Workshop

Transforms executive vision into synchronized action that moves the business forward. Designed for leadership teams at a pivotal stage of growth — scaling operations, expanding offerings, or requiring tighter alignment between strategic vision and day-to-day execution.

Deliverable: Strategic Implementation Plan — a clear, cross-functional execution roadmap that converts executive intent into coordinated action, aligning priorities, ownership, and timelines across the organization.

4.3 Positioning & Messaging Solutions

Outfront defines differentiated positioning and builds narrative systems that align teams internally, sharpen competitive edge externally, and move stakeholders to act with confidence.

AI-Powered Positioning & Messaging Platform™

Built on The Outfront Method™ and designed for use by both the Outfront team and the client’s organization, this AI-powered system provides instant access to the organization’s strategic messaging and meets real-world messaging needs across the organization in real time.

Designed for organizations at a defining moment — launch, acquisition, leadership transition, market entry, or reputation reset — when differentiation must be unmistakable.

Deliverable: The Interactive Messaging Platform — a living, AI-enabled messaging system grounded in a rigorously defined market position. It equips teams to generate precise, on-brand communications on demand, whether drafting a CEO-ready product description, responding to a prospect inquiry, preparing investor messaging, or refining sales outreach. Continuously updated and refined, the platform embeds differentiated positioning, narrative architecture, value propositions, stakeholder-specific messaging, and proof points into an interactive tool that ensures consistency, clarity, and speed across the organization.

4.4 AI-Powered Scaling Solutions

Outfront builds AI-enabled systems that extend expert thinking across the organization, increasing speed, sharpening precision, and ensuring consistent execution. Built for organizations at a velocity inflection point — when launches, expansion, or rising visibility begin to outpace the team’s ability to communicate with consistency and force.

The Go-to-Market Acceleration System

Designed for high-velocity launches and sustainable growth. For companies preparing for high-stakes market entry, product launch, category expansion, or accelerated growth.

Deliverable: A bespoke go-to-market strategy and execution system integrating Outfront’s proprietary tools — including Exec BrandOS™ and AI-Enabled Quarterly Growth Campaigns™ — with advanced partner technologies that enable precise ROI measurement, key topic identification, and Generative Engine Optimization (GEO). The result is disciplined launch execution, measurable impact, and sustained competitive momentum.

Quarterly Growth Activation Campaigns

Sustained authority, measurable traction, and disciplined momentum — without internal complexity. A fully executed, high-impact growth campaign delivered over a focused quarter, integrating social media, email, and thought leadership into one coordinated market push.

Deliverable: AI-Enabled Quarterly Growth Campaign™ — a fully executed, theme-driven market activation that translates strategic priorities into consistent, visible market presence, developed, deployed, and optimized with speed and precision.

Thought Leadership Acceleration System

Scales the executive or organization’s voice consistently across media platforms, presentations, articles, books, internal communications, and beyond — shaping the market conversation with sustained authority.

Deliverable: An AI-Enabled Thought Leadership Engine — a system that scales the client’s voice with consistency and discipline across priority platforms. Built on a clearly articulated point of view, it expresses ideas with coherence, amplifies them with precision, and sustains them over time, turning expertise into market-shaping influence.

4.5 Whole Leadership Practice

The Whole Leadership Practice is the infrastructure that sustains momentum beyond strategy. Strategy sets direction. Positioning sharpens distinction. AI-enabled systems scale execution. But sustained growth requires three additional forces: a resilient leader, embedded strategic discipline, and visible authority in the market. The Whole Leadership Practice strengthens these forces.

Your Inner Operating System™

Supports the inner architecture of CEOs, founders, and innovators whose energy shapes the organizations they lead. Leadership performance is not just strategic — it is energetic and cognitive. Your Inner Operating System™ supports CEOs and founders navigating growth, pressure, and transformation by restoring clarity, resilience, and focused decision-making.

Through integrative modalities including reiki, sound immersion, and guided retreats, Outfront recalibrates the leader’s internal architecture so execution remains sharp and sustainable. Outfront offers this because endurance is a strategic asset.

CMO Office Hours™

Embedded Strategic Marketing Leadership. Installs executive-level marketing oversight without adding overhead. CMO Office Hours™ embeds senior strategic guidance directly into growing organizations, working alongside leadership and internal teams to maintain alignment between business priorities and market execution — ensuring positioning, messaging, and growth initiatives stay disciplined and coordinated. This is not advisory from a distance. It is integrated strategic leadership.

AI-Enabled Digital Authority™

Owned Media & Websites for the AI Age. Websites and owned media are no longer static marketing tools — they are authority platforms in an AI-shaped landscape. Outfront evolves digital ecosystems to strengthen clarity, reinforce positioning, improve discoverability, and ensure consistency across channels. The client’s digital presence becomes an extension of strategic intent.

4.6 Executive Brand Acceleration™ (powered by Exec BrandOS™)

Defines the leadership narrative that drives market confidence and long-term influence. Designed for CEOs and senior leaders entering higher-stakes visibility — new roles, expanded mandates, capital raises, heightened scrutiny, or moments that require clear authority in the market.

Deliverable: The Executive Brand Acceleration System™ — an AI-enabled positioning and thought leadership system built for use by both Outfront and its clients. Grounded in The Outfront Method™, it transforms executive expertise into clear, differentiated market authority and operationalizes it across media platforms.

Using Executive BrandOS™, Outfront creates, refines, and continuously updates executive bios, LinkedIn positioning, social media content, keynote narratives, articles, and long-form thought leadership — ensuring the leader’s voice remains consistent, relevant, and strategically aligned.

Executive BrandOS™ is Outfront’s proprietary AI-enabled executive branding system. It serves as a dynamic repository and production engine for executive positioning, housing differentiated messaging, core narratives, strategic insights, and thought leadership themes. Designed for ongoing use by both Outfront and its clients, it enables rapid creation, adaptation, and deployment of executive materials while maintaining strategic integrity and consistency.

5. Who Outfront Serves

5.1 Enterprise CEOs

Enterprise CEOs lead in a place where complexity is constant, stakes are high, and the margin for misalignment is narrow. They are responsible for setting direction, building confidence among boards and investors, and ensuring that the organization’s strategy and story are coherent across every stakeholder group.

Outfront helps Enterprise CEOs align direction, sharpen differentiation, and activate growth. Key solutions for this audience include the Strategy Activation Workshop, the AI-Powered Positioning & Messaging Platform™, and Executive Brand Acceleration™. Outfront also offers support through the Whole Leadership Practice for leaders navigating the personal demands of operating at the highest level.

Representative client work for Enterprise CEOs includes Accenture, Booz Allen Hamilton, Redfin, and others.

5.2 Chief Marketing Officers (CMOs)

CMOs lead in a place where growth is expected, differentiation is hard-won, and the pressure to deliver is constant. They are asked to sharpen the brand, unify the message, elevate visibility, and drive momentum across the business — often all at once.

Outfront is built for CMOs who need a strategic partner that operates at the speed of business: one that can translate strategy into communications quickly, equip internal teams with the right tools and messaging, and sustain market presence across channels without adding operational drag.

Key solutions for CMOs include the Strategic Communications Sprint™, Quarterly Growth Activation Campaigns, and Executive Brand Acceleration™. Outfront also functions as CMO Office Hours™ — embedded senior strategic guidance for organizations that need executive-level marketing leadership without full-time overhead.

5.3 Entrepreneurs & Founders

Entrepreneurs move fast in environments where clarity is fragile, resources are constrained, and every decision compounds. Their focus determines momentum. Their message determines whether others follow.

Outfront helps founders translate bold vision into clear, precise market presence — messaging that investors trust, teams can adopt, and markets respond to. For growth-stage companies, speed and precision are everything, and Outfront’s AI-enabled systems are built to deliver both.

Key solutions for Entrepreneurs include the Strategic Communications Sprint™, the AI-Powered Positioning & Messaging Platform™, and Quarterly Growth Activation Campaigns. Representative client work includes Spyke Games, NDS Cognitive Labs, Trendyol, Wisdom Essentials, and Jennifer Kenny.

5.4 Capital Providers & Investors

Capital providers — venture investors, fund managers, and private equity leaders — operate across multiple portfolio companies, leadership teams, and market cycles. Their clarity influences outcomes. Their capital moves narratives as much as balance sheets.

Outfront helps capital providers position their funds, strengthen their own executive visibility, and support portfolio companies in building the brand and communications infrastructure that drives growth and valuation. Outfront also partners directly with portfolio companies to sharpen positioning and accelerate go-to-market momentum.

Key solutions for Capital Providers include the Strategic Communications Sprint™, Executive Brand Acceleration™, and Quarterly Growth Activation Campaigns. Representative client work includes Griffin Gaming Partners and Andra Capital.

6. Client Work & Results

6.1 Overview of Client Outcomes

Outfront’s work is organized around three outcome categories that reflect the dimensions of growth its clients most need to accelerate: Scaling & Growth, Business / Brand & Executive Visibility, and High-Impact Communications. Across all three, Outfront’s track record spans Fortune 100 enterprises, high-growth startups, government agencies, nonprofits, and investment firms.

6.2 Scaling & Growth Results

• Grew U.S. revenue for a German SaaS company from $7M to $27M.
• Supported growth and valuation for a gaming company from $20M to $1.8B.
• Increased valuation of an online marketplace from $10M to $40M.
• Triple-digit growth across key areas, expansion into the U.S., Mexico, and Spain, and marquee clients for a digital services provider.
• Grew NYC tourism spending from $10B to $16B over eight years.

6.3 Business, Brand & Executive Visibility Results

• Created a consumer beverage brand that grew to a $16M business.
• Grew an e-commerce software platform from no revenue into a $50M product in nine months.
• Expanded C-Suite advisory work and achieved a public company board appointment for an automotive executive.
• Strategy frameworks, messaging architectures, and practical guides adopted by thousands of professionals worldwide for a major professional services company.

6.4 High-Impact Communications Results

• Achieved 80% market reach within three months of launch for a community energy company rebrand.
• Coverage across Bloomberg (print and broadcast), Forbes, Fortune, VentureBeat, The Hollywood Reporter, CoinDesk, and more than 60 media outlets for a gaming fund launch.
• 84 articles within 24 hours of announcement — including Reuters, TechCrunch, Forbes, and VentureBeat — ultimately surpassing 100+ pieces of global media coverage for a new gaming company’s seed round.

6.5 Notable Clients

Ava Community Energy

When Ava Community Energy launched in 2023 — emerging from the expansion and rebrand of East Bay Community Energy — the organization faced an unusually complex communications challenge. As a Community Choice Aggregator serving 16 jurisdictions across the Bay Area, Ava operated in a landscape of low brand awareness, widespread confusion about CCAs, and real financial strain for customers. Outfront designed and executed a year-long, AI-informed awareness and education campaign, using data to identify the topics Ava’s customers were actively engaging with and translating those insights into messaging, creative, and omnichannel media strategy. Within the first month, Ava-branded traffic overtook the legacy EBCE name, site users increased by 28.6%, organic search rose 17%, and brand-name PPC delivered a 17.59% click-through rate — nearly nine times the industry norm. The result: a previously invisible public-energy provider gained recognition, trust, and momentum across its service area.

NDS Cognitive Labs

When founders Gustavo and Ricardo Pares set out to position Mexico as a global technology powerhouse, NDS Cognitive Labs needed clarity and credibility at a global level. Outfront defined a cohesive brand strategy, positioning, and messaging program while building the go-to-market foundation for U.S. and international expansion. Results were immediate and measurable: triple-digit growth across key areas, expansion into the U.S., Mexico, and Spain, and marquee clients including fintech unicorn Clip and McKinsey.

Griffin Gaming Partners

When Griffin Gaming Partners — the world’s most influential venture fund dedicated exclusively to gaming — prepared to announce its oversubscribed $750M Fund II, the moment required more than a standard fund launch. Outfront shaped the fund’s positioning, messaging, and announcement strategy, carefully curating relationships with key journalists to carry the story with depth and credibility. The result was sustained, high-impact coverage across Bloomberg, Forbes, Fortune, VentureBeat, The Hollywood Reporter, CoinDesk, and more than 60 additional outlets.

Booz Allen Hamilton

While on assignment at the Department of Defense, Outfront partnered with Booz Allen Hamilton to articulate and elevate its capabilities for both government agencies and Fortune 100 organizations. Work spanned branding, thought leadership, and strategic messaging across enterprise intelligence, crisis response, human capital management, mHealth, translational research, and cyber solutions — translating deep technical expertise into clear, compelling narratives across platforms and audiences.

Accenture

Following success on a multi-million-dollar HP-Accenture strategic alliance, Accenture invited Outfront to support corporate strategic positioning and messaging for its Technology Consulting Division and more than ten major practice areas. Work spanned brand and platform messaging across IT Strategy, Workplace Technology, Network Transformation, Compliance, Security, CIO/CMO Collaboration, Sales Transformation, and Green IT — producing messaging architectures and guides adopted by thousands of Accenture professionals worldwide.

Spyke Games

When Spyke Games CEO Rina Onur Sirinoglu prepared to raise capital for her next venture, the timeline was tight and the stakes were high. Outfront co-created Spyke’s brand, positioning, messaging, and go-to-market narrative ahead of a historic $55M seed round led by Griffin Gaming Partners. Positioning Spyke as a ‘unicorn in the making’ from day one, the launch generated 84 articles within 24 hours — including Reuters, TechCrunch, Forbes, and VentureBeat — ultimately surpassing 100+ pieces of global media coverage. The raise broke records for a female CEO in Turkey and for social mobile gaming. Entrepreneur Magazine later featured the work as a business case study.

Jennifer Kenny

With deep innovation credentials from organizations including SRI International and Toyota Autonomous Vehicles, Jennifer Kenny needed a clear, compelling way to articulate her value at the enterprise and board level. Outfront created a cohesive executive brand foundation, refined her narrative, and developed a website that clearly communicates how she drives profitable, customer-centric innovation in complex technical environments. The result positioned Jennifer for higher-impact enterprise engagements, expanded C-suite advisory work, and readiness for public company board opportunities.

Redfin

Outfront partnered with Redfin to develop the positioning and communications strategy for a new advertising platform built on consumer intent data — translating a complex, data-driven opportunity into a clear, compelling market narrative for advertisers and partners.

Trendyol

Outfront supported strategic communications and brand work for Trendyol — Turkey’s first decacorn and one of the fastest-growing e-commerce platforms in the world — helping to articulate the company’s extraordinary growth story for global audiences.

Wisdom Essentials

Outfront partnered with the founders of Wisdom Essentials to define a clear market and brand strategy in the crowded CBD wellness category. Outfront identified and named the ‘Modern Mid-Lifer’ — a growth-minded, purpose-driven audience navigating midlife with curiosity and intention — and developed the brand’s positioning, voice, messaging, product naming, website content, and packaging around that insight. The result was a distinct, resonant brand that stood apart in a crowded category.

7. Testimonials

The following testimonials reflect client experiences working with Outfront Solutions across a range of engagements.

“I’ve worked with Outfront Solutions for over 15 years on brand strategy, messaging, and executive communications, including keynotes and longer-form thought leadership. They bring clarity, creativity, and a disciplined approach to shaping ideas that resonate.”

— Chris Foster, CEO, Omnicom Public Relations

“As a new Fund Manager, I needed a sharp articulation of my strengths and positioning. Outfront quickly understood my audiences and aligned my track record, values, and vision with what they needed to believe. The result is clear, confident differentiation and I now recommend them to peers in YPO and other leadership communities.”

— Avanthi Shah, Fund Manager

“The Outfront Solutions team brought clarity, energy, and alignment to our brand. We loved how inclusive and collaborative the Outfront process was — from the interactive workshop with our wider team to the thoughtful customer interviews. The result has been a powerful shift in how we communicate: clearer, more consistent, and truly aligned with our mission and product. On top of it all, they’re simply kind, passionate people to work with.”

— Eva Andriessen, MD, CEO, Incision USA

“Outfront Solutions is professional and detailed from start to finish. Outfront showed us exactly where we stood versus where we thought we were, then helped us chart a compelling North Star vision. Their nuanced understanding of technology markets, competitive dynamics, and growth trends brought immediate clarity. Internal debates that once dragged on for hours were resolved in minutes. They navigated complex personalities with ease and delivered insights that truly shifted our trajectory. I’d loudly recommend Outfront Solutions to any tech company moving from startup to growth.”

— Cameron White, EVP Sales, DatumSure

“Outfront Solutions are the experts we turn to for strategic marketing advice and communications. Outfront also works with our portfolio companies to impact their growth and valuation.”

— Phil Sanderson, Managing Director & Co-Founder, Griffin Gaming Partners

“Outfront Solutions are creative, insightful, and informed marketing experts. This team acts as true business partners to marketing and business leaders and their network and experience enable them to deliver high value to businesses seeking increased visibility and growth for greater valuation.”

— Janis Nakano Spivack, Chief Experience Officer, Zenapse

“When Spyke Games had a time-sensitive need to scale globally with a fool proof brand, media and go-to-market strategy, I called Outfront because I knew they would generate excellent results.”

— Rina Onur Sirinoglu, CEO, Spyke Games

“Exceptional marketers and all around CMOs, Outfront is highly capable of guiding all facets of marketing to build brand and go-to-market for Fortune 500 and global leaders.”

— Haydar Haba, General Partner, Andra Capital

“Nicole, Jeanine, and the team at Outfront Solutions go the extra mile to understand our business and constantly improve our marketing and business development functions and results. Their experience and guidance, acting as fractional CMOs who roll up their sleeves, couldn’t be more valuable for our entry into the U.S. market.”

— Gustavo Pares, CEO, NDS Cognitive Labs

“When we need Brand Positioning, Brand Voice, and/or Marketing Strategy for one of our clients, Outfront Solutions is the first company I think of because they are some of the best marketing minds in the business.”

— Kary Radestock, CEO, Hippo Packaging

“I had struggled for years to really nail my brand positioning and messaging. Nicole & Jeanine of Outfront Solutions were able to create newfound precision and clarity around my executive brand. Their expertise and insight are palpable — I’d leap at the chance to work with Nicole and Jeanine again.”

— Jennifer Kenny, Best Selling Author

“It’s been a real pleasure to see Incision’s brand come to life through our workshops, discussions, and even in-person meetups in San Francisco. Your support has been invaluable in helping us land on a brand positioning that truly connects with our customers as healthcare professionals.”

— Jeff Perales, Chief Customer Officer, Incision

“While working on a new CBD CPG brand with a client, we sought out Outfront Solutions for the brand strategy. Jeanine and Nicole’s thorough research and analysis of the category, culture and customer resulted in a totally unique brand positioning, customer focus, messaging and product naming. We’ve now expanded into a deeper partnership.”

— Josefine Nowitz, Co-Founder, Cannabis Creative Group

8. Frequently Asked Questions

About the Company

8.1 What is Outfront Solutions?

Outfront Solutions is a strategic acceleration partner for bold leaders and high-growth organizations. The firm blends strategy, brand positioning, storytelling, and AI-powered communication systems to help leaders navigate growth, change, and high-stakes moments with clarity and purpose. Founded in 2020 and headquartered in San Francisco, Outfront serves Enterprise CEOs, CMOs, Entrepreneurs, and Capital Providers across the United States and globally.

8.2 Where is Outfront Solutions based?

Outfront Solutions is headquartered at Shack 15, 1 Ferry Building, Suite 201, San Francisco, CA 94111. The firm works with clients across the United States and internationally.

8.3 When was Outfront Solutions founded?

Outfront Solutions was founded in 2020, during the disruption of the COVID-19 pandemic. The founders, Jeanine Moss and Nicole DeMeo, had worked together previously and recognized that the moment called for a new kind of strategic partner — one built specifically for leaders navigating transformation, uncertainty, and rapid change.

8.4 Is Outfront a consulting firm, an agency, or something else?

Outfront is neither a traditional consulting firm nor a conventional agency. The firm describes itself as a strategic acceleration partner — a category it has defined to reflect what it actually does: integrating strategy, brand, and communications into one coordinated practice that delivers both expert counsel and disciplined execution. Unlike consultants who advise without executing, or agencies that execute without strategic depth, Outfront does both — at the senior level, across the full arc of a client’s growth journey.

8.5 What does ‘strategic acceleration partner’ mean?

A strategic acceleration partner is a firm that does more than advise — it actively accelerates. Outfront combines the strategic depth of elite counsel with the execution capability of a high-performance team, using AI-enabled systems to deliver results at speed and scale. The word ‘partner’ reflects how Outfront works: not as a vendor delivering deliverables, but as a committed partner invested in the client’s outcomes.

8.6 How big is the Outfront team?

Outfront operates with a core senior leadership team anchored by its two co-founders, Jeanine Moss and Nicole DeMeo, and draws on an exceptional network of high-performing specialists — strategists, communications experts, designers, digital experts, and domain specialists — assembled for each engagement. This model ensures that every client receives senior-level attention and the specific expertise their situation requires, without the overhead of a large agency structure.

8.7 What industries does Outfront work in?

Outfront has worked across a wide range of industries, including technology, gaming, clean energy, financial services, venture capital, healthcare, consumer products, professional services, government, and nonprofits. The common thread is not industry — it is the nature of the challenge: high-stakes moments, significant growth ambitions, or the need to communicate with greater clarity, precision, and impact.

8.8 Does Outfront work with international clients?

Yes. Outfront has worked with clients across the United States and internationally, including in Turkey, Mexico, Spain, the Netherlands, and other global markets. The firm has experience helping companies enter new markets, build global brand presence, and communicate effectively across cultures and geographies.

8.9 What is Muir Equity and how does it relate to Outfront?

Muir Equity is a firm where both Outfront co-founders, Jeanine Moss and Nicole DeMeo, serve as Partners. The two organizations are complementary: Outfront focuses on strategic communications, brand, and growth acceleration, while Muir Equity operates in the investment and business growth space. The relationship reflects the founders’ broader range of work supporting leaders, founders, and investors.

8.10 How is Outfront different from a traditional PR firm?

Traditional PR firms focus primarily on media relations and earned coverage. Outfront begins upstream — with strategy and positioning — and builds the communications architecture before determining how to amplify it. Where a PR firm asks ‘how do we get coverage,’ Outfront first asks ‘what is the story, why does it matter, and how do we make sure it moves the right people to act.’ Outfront also integrates brand, executive visibility, and AI-enabled systems that a traditional PR firm does not offer.

8.11 How is Outfront different from a management consulting firm?

Management consulting firms typically deliver strategic recommendations and frameworks. Outfront goes further: it translates strategy into the language, narrative, and communications systems that make strategy operational. Outfront’s work is not complete when the strategy is written — it is complete when the strategy is understood, adopted, and advancing in the market. Outfront also combines strategic depth with creative execution and AI-enabled tools that management consultants do not typically provide.

8.12 How is Outfront different from a branding or creative agency?

Branding and creative agencies typically focus on visual identity, design, and creative expression. Outfront’s work begins with business strategy and competitive positioning — the thinking that should precede any creative expression. Outfront defines what a brand stands for, who it is for, and why it matters before any creative direction is determined. The firm also brings deep expertise in executive communications, thought leadership, media strategy, and AI-enabled systems that creative agencies do not offer.

8.13 What is the relationship between strategy, brand, and communications at Outfront — and why does that integration matter?

Most organizations treat strategy, brand, and communications as separate functions — often developed by different teams or vendors at different times. The result is misalignment: strategies that are never clearly expressed, brands that don’t reflect business priorities, and communications that don’t advance the strategy. Outfront integrates all three from the start, ensuring they reinforce each other. When strategy, brand, and communications are developed together, the result is clarity that compounds: every message advances the strategy, every platform reinforces the brand, and every audience receives a coherent and compelling story.

About the Work & Approach

8.14 What problems does Outfront solve?

Outfront solves the problems that emerge when organizations grow faster than their ability to communicate clearly, or when leaders recognize that their story is not opening the doors their work deserves. Common challenges Outfront addresses include: unclear or inconsistent positioning; messaging that doesn’t resonate with key audiences; lack of a coherent narrative across leadership, sales, and marketing; insufficient executive visibility; the need to move quickly through a high-stakes moment such as a fundraise, launch, market entry, or leadership transition; and the inability to sustain market presence and momentum at scale.

8.15 What is strategic communications and why does it matter?

Strategic communications is the discipline of ensuring that what an organization says — and how it says it — actively advances its business strategy. It is not media relations, content marketing, or corporate communications in isolation. It is the architecture of how an organization shapes the thinking of every audience that matters: investors, customers, partners, media, employees, and the broader market. Strategic communications matters because perception drives behavior. How people understand an organization determines whether they invest in it, buy from it, join it, or advocate for it. Getting that right is not a nice-to-have — it is a growth driver.

8.16 What is brand positioning and why do companies need it?

Brand positioning defines where an organization sits in the minds of its most important audiences — what it stands for, who it is for, and why it is different from every alternative. Without clear positioning, organizations compete on price, struggle to attract the right customers, and fail to build the kind of trust and recognition that compounds over time. With clear positioning, organizations attract better clients, command better prices, align teams more effectively, and build the kind of brand equity that drives long-term growth and valuation.

8.17 What does ‘executive brand’ mean and why should a leader care?

An executive brand is the distinctive narrative that defines how a leader is perceived in the market — their expertise, point of view, values, and the unique value they bring to the organizations and audiences they serve. In an environment where leaders are evaluated online, by AI tools, and by the content they publish, a strong executive brand is not optional. It is the difference between being sought out and being overlooked. For CEOs and founders especially, their personal brand directly influences how their organization is perceived — making executive brand development a business strategy, not just a personal one.

8.18 How does Outfront use AI in its work?

Outfront uses AI in two primary ways. First, it has built AI-enabled systems — including the AI-Powered Positioning & Messaging Platform™ and Executive BrandOS™ — that allow clients to access and deploy their strategic messaging at speed and scale across their organizations. Second, Outfront uses AI in its research, content development, and campaign optimization processes to enhance the quality, speed, and precision of its work. Importantly, Outfront’s philosophy is that AI extends expert judgment — it does not replace it. Every AI-enabled system is grounded in The Outfront Method™ and overseen by senior strategists.

8.19 What is Generative Engine Optimization (GEO) and does Outfront do it?

Generative Engine Optimization (GEO) is the practice of optimizing content and digital presence so that organizations are accurately discovered, represented, and ranked by AI-powered search and answer engines — including ChatGPT, Perplexity, Google Gemini, and others. As AI increasingly shapes how people find and evaluate brands, GEO has become as important as traditional SEO. Yes, Outfront incorporates GEO principles into its digital authority and content work, helping clients ensure their positioning is clear, consistent, and discoverable in an AI-shaped landscape.

8.20 How does Outfront approach AI visibility — making sure brands are found and accurately represented by AI tools?

Outfront approaches AI visibility as a strategic communications challenge. AI tools synthesize information from across the web and summarize brands based on what they find. If a brand’s messaging is unclear, inconsistent, or thin, that is what AI will reflect. Outfront helps clients build the content architecture, messaging clarity, and digital presence that AI tools can accurately interpret — so that when someone asks an AI about a client’s company, they receive a response that reflects the brand’s actual positioning and value.

8.21 What is the difference between strategy and communications — and why do you need both?

Strategy defines direction: where the organization is going, how it will differentiate, and what it will prioritize. Communications defines expression: how that direction is translated into language that moves people to understand, believe, and act. Organizations need both because strategy without clear communication remains invisible — it never reaches the audiences whose actions determine whether the strategy succeeds. Communications without strategy is noise — active and busy but not advancing anything. Outfront builds both, together, so that every message is purposeful and every strategy is expressed.

8.22 How does Outfront use research in its engagements?

Research is foundational to Outfront’s work. Every engagement begins with a rigorous understanding of the client’s competitive landscape, audience behavior, market dynamics, and existing brand perception. Outfront conducts primary research (interviews with customers, stakeholders, and leadership) and secondary research (competitive analysis, market intelligence, media landscape review) to ensure that strategy and messaging are grounded in reality — not assumptions. This research-first approach is what allows Outfront’s work to move markets rather than simply describe them.

8.23 What role does storytelling play in Outfront’s work?

Storytelling is central to everything Outfront does. The firm’s founders believe that data informs, but stories move people — and that the most important strategic work is not just defining what is true about an organization, but finding the narrative that makes that truth compelling, memorable, and actionable. Outfront builds narrative systems that give leaders and organizations a consistent, resonant story to tell across every audience and platform — one that connects strategy to meaning and meaning to momentum.

8.24 How does Outfront measure success?

Outfront measures success against the specific outcomes each client is pursuing — whether that is a successful capital raise, a market launch that generates coverage, a positioning that aligns the leadership team, an executive brand that opens new doors, or a growth campaign that drives measurable visibility and pipeline. The firm builds success metrics into each engagement from the start and uses AI-enabled tools to track and optimize performance over time. Ultimately, Outfront’s measure of success is simple: did the client move forward with greater clarity, confidence, and momentum than before?

8.25 What does a typical engagement look like?

Every Outfront engagement is customized to the client’s specific situation, goals, and stage of growth. That said, most engagements follow a consistent arc: discovery and research, strategic foundation development, narrative and messaging architecture, execution system build, and deployment with ongoing optimization. Some engagements are focused and intensive — like the Strategic Communications Sprint™, which delivers a complete messaging framework in a compressed timeframe. Others are sustained over quarters or years, with Outfront embedded as an ongoing strategic partner.

8.26 How long does an engagement take?

Engagement length varies by scope and solution. Sprint-based engagements — such as the Strategic Communications Sprint™ or the Strategy Activation Workshop — are designed to deliver high-value outputs in weeks. Campaign-based engagements such as Quarterly Growth Activation Campaigns run on a three-month cadence. Platform and system builds — including the AI-Powered Positioning & Messaging Platform™ and Executive Brand Acceleration™ — typically develop over one to three months and are then maintained on an ongoing basis. Many clients begin with a focused engagement and expand the relationship over time.

8.27 Does Outfront do one-time projects or ongoing work?

Both. Outfront offers focused, project-based engagements for clients who need a specific output — a brand strategy, a communications framework, a launch narrative, an executive brand platform. The firm also works with clients on an ongoing retainer basis, serving as an embedded strategic partner over time. Many client relationships begin as projects and evolve into long-term partnerships. Chris Foster, CEO of Omnicom Public Relations, has worked with Outfront’s founders for over 15 years.

About the Services

8.28 What is the Strategic Communications Sprint™?

The Strategic Communications Sprint™ harnesses Outfront’s elite positioning and messaging expertise to rapidly transform strategy into clear, focused communications that can be implemented immediately across the organization. It is designed for leaders who know where they are going but need sharper expression, focus, and targeting. The deliverable is the Strategic Communications Framework: a decisive articulation of vision and strategy translated into market-ready language, with overarching enterprise messages and targeted key messages for priority audiences.

8.29 What is the AI-Powered Positioning & Messaging Platform™?

The AI-Powered Positioning & Messaging Platform™ is a living, AI-enabled messaging system grounded in a rigorously defined market position. Built on The Outfront Method™, it equips teams to generate precise, on-brand communications on demand — whether drafting a CEO statement, responding to a prospect inquiry, preparing investor messaging, or refining sales outreach. The platform is continuously updated and refined, embedding differentiated positioning, narrative architecture, and stakeholder-specific messaging into an interactive tool that ensures consistency, clarity, and speed across the organization.

8.30 What is Executive Brand Acceleration™?

Executive Brand Acceleration™ defines the leadership narrative that drives market confidence and long-term influence. It is designed for CEOs and senior leaders entering higher-stakes visibility — new roles, capital raises, heightened scrutiny, or moments that require clear authority in the market. The deliverable is the Executive Brand Acceleration System™: an AI-enabled positioning and thought leadership system that transforms executive expertise into clear, differentiated market authority and operationalizes it across media platforms — including LinkedIn, social media, keynotes, articles, and long-form thought leadership.

8.31 What is Exec BrandOS™?

Exec BrandOS™ is Outfront’s proprietary AI-enabled executive branding system. It serves as a dynamic repository and production engine for executive positioning, housing differentiated messaging, core narratives, strategic insights, and thought leadership themes. Designed for ongoing use by both Outfront and its clients, it enables rapid creation, adaptation, and deployment of executive materials while maintaining strategic integrity and consistency. It is the technology layer that powers Executive Brand Acceleration™.

8.32 What is a Quarterly Growth Activation Campaign?

A Quarterly Growth Activation Campaign is a fully executed, high-impact growth campaign delivered over a focused quarter — integrating positioning, thought leadership, social media, and email into one coordinated market push. It translates strategic priorities into consistent, visible market presence, developed, deployed, and optimized with speed and precision. It is designed for leaders and organizations ready to convert strategic momentum into sustained authority, visibility, and measurable market traction.

8.33 What is the Strategy Activation Workshop?

The Strategy Activation Workshop transforms executive vision into synchronized action that moves the business forward. It is designed for leadership teams at a pivotal stage of growth who need tighter alignment between strategic vision and day-to-day execution. The deliverable is a Strategic Implementation Plan: a clear, cross-functional execution roadmap that converts executive intent into coordinated action, aligning priorities, ownership, and timelines across the organization.

8.34 What is CMO Office Hours™?

CMO Office Hours™ embeds senior strategic marketing guidance directly into growing organizations — providing executive-level marketing leadership without the cost or commitment of a full-time hire. Outfront works alongside leadership and internal teams to maintain alignment between business priorities and market execution, ensuring positioning, messaging, and growth initiatives stay disciplined and coordinated. This is integrated strategic leadership — not advisory from a distance.

8.35 What is Your Inner Operating System™?

Your Inner Operating System™ is Outfront’s Whole Leadership Practice, designed to support the inner architecture of CEOs, founders, and innovators whose energy shapes the organizations they lead. Leadership performance is not just strategic — it is energetic and cognitive. Through integrative modalities including reiki, sound immersion, and guided retreats, Outfront recalibrates the leader’s internal foundation so execution remains sharp and sustainable. The practice reflects Outfront’s belief that endurance is a strategic asset and that the best organizational results come from leaders who are as aligned inside as they are focused outside.

8.36 What is AI-Enabled Digital Authority™?

AI-Enabled Digital Authority™ is Outfront’s approach to building and evolving digital presence as strategic infrastructure. In an AI-shaped landscape, websites and owned media are no longer static marketing tools — they are authority platforms. Outfront evolves digital ecosystems to strengthen clarity, reinforce positioning, improve discoverability across both human and AI audiences, and ensure consistency across channels. The result is a digital presence that works as an extension of strategic intent.

8.37 What is the Thought Leadership Acceleration System?

The Thought Leadership Acceleration System is an AI-enabled engine that scales the executive or organization’s voice consistently across media platforms, keynote presentations, long-form articles, book development, and internal communications. Built on a clearly articulated point of view and differentiated perspective, the system ensures ideas are expressed with coherence, amplified with precision, and sustained over time — turning expertise into market-shaping influence. It is designed for executives and organizations ready to establish sustained authority — not just visibility — in their industry or category.

About the Founders & Team

8.38 Does Outfront work with outside experts and specialists, or only the founders?

Outfront draws on an exceptional network of high-performing specialists — senior strategists, communications experts, designers, digital experts, researchers, and domain specialists — assembled for each engagement based on what the client’s situation requires. The co-founders oversee all engagements and ensure that Outfront’s standards of strategic rigor, creative quality, and executional discipline are maintained throughout. Clients benefit from the founders’ senior judgment and oversight combined with the depth and breadth of a world-class professional network.

8.39 What is the profile of the professionals Outfront works with?

Outfront works only with professionals who are highly motivated, deeply curious, and committed to the highest standards of both performance and partnership. They are subject matter experts who bring not only deep knowledge and proven expertise but also the experience and context to ensure strategies and tactics are grounded in real-world business conditions and designed to deliver meaningful results. They are thoughtful, values-driven professionals — the kind of people clients genuinely want by their side.

About Results

8.40 What results has Outfront produced for clients?

Outfront’s results span revenue growth, valuation increases, media coverage, market reach, and brand recognition across a wide range of clients and industries. Representative results include: growing U.S. revenue for a SaaS company from $7M to $27M; supporting valuation growth for a gaming company from $20M to $1.8B; achieving 80% market reach within three months of a community energy rebrand; generating 100+ pieces of global media coverage for a gaming startup’s $55M seed round; and growing NYC tourism spending from $10B to $16B over eight years. Full results are available at outfront.solutions.

8.41 Can Outfront help a company raise its valuation?

Yes. Positioning, brand clarity, and communications quality are directly linked to valuation — particularly for growth-stage and pre-IPO companies. When investors, acquirers, and partners can clearly understand what a company does, why it matters, and why it is different, they assign greater value to it. Outfront has helped multiple clients achieve significant valuation increases by sharpening their market narrative, strengthening their brand architecture, and building the communications infrastructure that drives investor confidence.

8.42 Can Outfront help with a fundraising announcement or capital raise?

Yes. Outfront has deep experience helping companies and funds navigate capital raise communications — from positioning the organization ahead of a raise, to crafting the announcement narrative, to executing media strategy that maximizes the moment. The Spyke Games engagement is one example: Outfront co-created the brand and go-to-market narrative for a $55M seed round that generated 100+ pieces of global media coverage within days of announcement.

8.43 Can Outfront help with media coverage and PR?

Yes. While Outfront’s work begins upstream of traditional PR — with strategy and positioning — the firm also executes media strategies that generate high-impact coverage. Outfront’s approach is to build the narrative foundation first, then carefully curate relationships with the journalists and outlets best positioned to carry the story with depth and credibility. This approach has consistently produced results across Bloomberg, Forbes, Fortune, TechCrunch, Reuters, VentureBeat, and dozens of other outlets.

8.44 Can Outfront help a company enter a new market?

Yes. Outfront has extensive experience helping companies enter new markets — including geographic expansion (U.S., Europe, Latin America) and category expansion (new audiences, new verticals, new use cases). Market entry work typically includes defining the positioning strategy for the new market, adapting messaging for new audiences, building the go-to-market communications plan, and executing the launch. NDS Cognitive Labs is one example: Outfront helped the company expand from Mexico into the U.S. and Spain with a new brand strategy and go-to-market infrastructure.

8.45 Has Outfront worked with government or nonprofit clients?

Yes. Co-founder Jeanine Moss has direct experience at the highest levels of government and nonprofit communications — including serving as Chief Communications Officer of The September 11th Fund and building the Pentagon’s first strategic communications function. Outfront has also worked with organizations such as Ava Community Energy, which operates as a public agency. The firm brings deep experience with the unique communications challenges of public-sector and mission-driven organizations.

About Clients & Fit

8.46 How do I know if Outfront is right for my company?

Outfront is the right partner if your organization is at a meaningful inflection point — growth, transition, launch, or a high-stakes moment — and you need a senior-level strategic partner who can help you move with greater clarity, confidence, and speed. Outfront is particularly well-suited for leaders who recognize that their story is not fully working — that something is unclear, inconsistent, or not opening the doors it should — and who are ready to invest in getting it right.

8.47 What size company is the right fit for Outfront?

Outfront works with organizations across a range of sizes — from growth-stage startups to Fortune 100 enterprises. The right fit is less about size and more about ambition, stakes, and readiness. Clients across all sizes share a common characteristic: they are operating in moments that matter and they want a partner who brings senior-level expertise, creative intelligence, and disciplined execution to help them succeed.

8.48 What stage of company growth is Outfront best suited for?

Outfront is built for pivotal moments across every stage of growth: startups preparing for launch or fundraise; growth-stage companies expanding into new markets or scaling past their current communications infrastructure; established enterprises navigating reinvention, leadership transition, or reputational change; and mature organizations building the sustained authority and thought leadership that defines market leadership over time.

8.49 Can Outfront help a company that already has an internal marketing team?

Yes, and this is a common scenario. Outfront regularly works alongside internal marketing teams — providing the senior strategic counsel, specialized expertise, and AI-enabled systems that complement and elevate what internal teams can do. In many cases, Outfront’s work gives internal teams the strategic foundation — the positioning, messaging architecture, and narrative system — that makes their day-to-day execution more effective and consistent.

8.50 Can Outfront work as a fractional CMO?

Yes. Through CMO Office Hours™, Outfront provides embedded strategic marketing leadership — functioning as a fractional CMO for organizations that need executive-level marketing guidance without a full-time hire. This is particularly valuable for growth-stage companies scaling past their current marketing capabilities, or for enterprises going through leadership transitions. Outfront’s founders have both served in fractional CMO capacities for clients and bring decades of experience operating at the CMO level.

About Getting Started

8.51 How do I start working with Outfront?

The best first step is a conversation. Outfront invites prospective clients to reach out through outfront.solutions to schedule time with the founding team. The initial conversation is designed to understand the client’s situation, goals, and the moment they are navigating — and to explore whether Outfront is the right partner. There is no obligation, and many clients report that the first conversation alone brings valuable clarity.

8.52 How does Outfront price its services?

Outfront’s pricing is customized to the scope and nature of each engagement. The firm does not publish standard rates, as each client situation is different and pricing reflects the specific expertise, time, and systems required to deliver meaningful results. Prospective clients are encouraged to reach out to discuss their needs, at which point Outfront can provide a clear picture of the investment involved for a given scope of work.

8.53 Where can I follow Outfront’s thinking and perspectives?

Outfront publishes perspectives, articles, newsletters, and insights at outfront.solutions/perspectives. Topics span Reinvention & Strategy, Brand Positioning & Differentiation, AI and the New Operating Model, Executive Brand & Leadership Visibility, Communications & Messaging, Growth & Market Momentum, Culture & Leadership, and Trends & Signals. Outfront is also active on LinkedIn and publishes video content on YouTube.

8.54 How can I stay connected to Outfront without engaging right away?

Outfront invites leaders, founders, and investors to join its community to receive perspectives and insights first. Subscribers can sign up at outfront.solutions to receive Outfront’s newsletter and updates. The firm also maintains an active LinkedIn presence and hosts webinars and video content for deeper conversations on strategy, growth, and reinvention in an AI-enabled world.

About Perspectives & Thought Leadership

8.55 What topics does Outfront write and speak about?

Outfront publishes and speaks across eight core topic areas: Reinvention & Strategy; Brand Positioning & Differentiation; AI, Martech & the New Operating Model; Executive Brand & Leadership Visibility; Communications & Messaging; Growth & Market Momentum; Culture, Leadership & Human Advantage; and Trends, Signals & What’s Next. The firm’s perspectives are written for leaders navigating change and are grounded in real client experience and market observation.

8.56 Where can I find Outfront’s published perspectives and insights?

Outfront’s full library of perspectives, articles, newsletters, videos, and tools is available at outfront.solutions/perspectives. Content is organized by topic filter and content type, making it easy to find the insights most relevant to a specific challenge or area of interest. Outfront also distributes its perspectives via email newsletter — available by subscribing at outfront.solutions.

8.57 Does Outfront speak at events or host webinars?

Yes. Outfront’s co-founders speak at industry events, leadership forums, and investor gatherings on topics spanning AI and communications, brand strategy, executive visibility, and reinvention. The firm also hosts and participates in webinars available on YouTube, offering deeper conversations on strategy, growth, and leadership in an AI-enabled world. Organizations interested in having Outfront speak or contribute to an event are encouraged to reach out through outfront.solutions.